The Bachelor star Tatum Hargraves lost 60,000 security deposits before turning his life selling eyebrow kits
Bachelor star Tatum Hargraves revealed how his life fell apart in 2020
The Bachelor star Tatum Hargraves “went to sleep crying” for a month after becoming jobless, homeless and losing $62,000 in a soul-destroying week.
The 28-year-old was thrown into despair by the onset of the Covid lockdowns which forced her business to close and left her in financial peril.
However, hitting rock bottom prompted her to take a risk on a business she had been keeping on the back burner – and it is now bringing in millions.
Speaking to FEMAIL, the Melbourne-based beauty entrepreneur recounted the trauma of 2020, when she quickly went from a very comfortable life as a cosmetic tattoo artist to sharing a single bed with her three-year-old nephew, wondering “how everything happened”. ** you.
“I would be lying in bed crying, my nephew stroking my arm telling me not to be sad,” she said.
And while she was “super grateful” to her pregnant sister, her trucker husband and their two kids for making room for her in their already cramped two-bedroom apartment, it wasn’t “exactly how she envisioned life at the mid-twenties.” .
“It was so surreal sharing a single bed and listening to my little niece Camilla whose bed had been moved down the hall because both rooms were full.”
Speaking to FEMAIL, the cosmetic tattoo artist, who has been ‘doing eyebrows’ for seven years, revealed how her ‘safe’ beauty work disappeared overnight
She went from earning six figures to sharing her nephew Sam’s single bed and scrolling desperately on Seek for jobs
Tatum’s reversal of fortunes began in March 2020, when the government said all non-essential businesses would have to close indefinitely to limit the spread of Covid.
She went from earning six figures to looking for jobs on job websites, alongside thousands of other desperate beauty and hospitality workers.
Devastatingly, the loss of her job coincided with the closing date of her purchase of a two-bedroom ocean view apartment that she had purchased off plan.
She had paid a $62,000 deposit on the property but made what she described as a ‘rookie mistake’ after failing to ensure the $600,000 settlement was ‘subject to financing’ .
“Banks couldn’t give me money and even my dad, who would have been happy to help me get a loan, wasn’t eligible because his gym had to close as well,” she said. declared.
“The developers weren’t helpful, lenient or empathetic at all and told me if I complained they would charge me an extra $9,000 so I should just wash my hands and leave,” he said. she declared.
Tatum’s mother, Selina, who is now his business partner, reminded him of the 8,000 brow kits she had in stock after he failed to start the business in January 2019.
Tatum still believed in the product, which she developed for clients who weren’t ready for permanent makeup, and realized people were stressed out about locking on their brows.
“So I lost the whole deposit and didn’t fight back because I was afraid of losing even more money than I had left, that was definitely a huge lesson.”
Unable to pay her rent, Tatum was so desperate to put the disaster behind her that she left it furnished for the next tenant.
“I went into such a panic, I had some difficult times in my life but I would be lying if I said it wasn’t extremely difficult. I had panic attacks and couldn’t breathe when I thought about it. It was so scary,” she said.
Amid the angst, Tatum had lost sight of the fact that she was “sitting on a gold mine.”
Instagram influencer Amelia Webb was one of the women to show off the product ‘for free’ since lockdown – weeks later stock was selling out fast
A year earlier, Tatum had developed a DIY brow kit, aiming to capitalize on becoming one of Melbourne’s best-known brow tattoo artists after seven years in the business.
“A lot of clients came to see me but still weren’t sure if they wanted to get a forehead tattoo, so I turned them away,” she said.
“They were asking me what temporary product I would recommend to give them the desired eyebrow without committing to a tattoo – but there was really nothing there.”
She discovered a way to have such a kit made to her design in Taiwan, so she invested $50,000 of her hard-earned money to have 8,000 kits made.
But when they arrived in Melbourne in January 2019, she realized she lacked the skills to get the brand off the ground and attract customers.
“I had no marketing experience and thought it would be as simple as asking an influencer to show them, and I’d sell thousands of them.”
In the meantime, she put her energy into her daily work and piled the kits in a storage shed without really knowing what to do with them.
Tatum quickly enlisted his mother to help him with the business and now has six full-time employees.
When the pandemic arrived and left her unemployed and temporarily homeless, it was Tatum’s mother who reminded her of the brow kits in stock and encouraged her to finally start the business.
Tatum believed in her product ‘The Brow Technicians’, so despite her shaken self-confidence, she listened to her mother and decided to try to get it off the ground again.
“It was a good time because people in lockdown were really starting to freak out about their eyebrows,” she said.
“So we gave them away to influencers who wanted to do free tutorials and within a week the orders were pouring in.
“One morning I woke up with $3,000 worth of orders,” she said.
Within three weeks, she returned her bed to her three-year-old nephew and moved into her own rental.
“I was running the business from the garage at the time and within three months I had made $100,000,” she said.
Soon orders were no longer just coming from individuals, but from retailers eager to put his kits on their shelves.
By 2021, Tatum had found her feet and was even invited to perform on The Bachelor
“It was a busy time – I never planned on having them in stores, so I didn’t make the boxes with barcodes,” she said.
“So there I was sticking thousands of barcodes on boxes and quickly selling out of stock.”
Tatum then brought his mother into the business and the couple moved to Queensland to escape the long Victorian lockdowns, spending a few months building the business ‘in the sun’.
They ordered an additional 16,000 kits and their outstanding product was dubbed “Australia’s best-selling brow kits”.
Tatum now makes a lot more money than she did when she was doing cosmetic tattoos for a living.
She shared this photo of her nephew after picking flowers and asked him not to be sad anymore
“I started doing tattoos again on the weekends, I really like it, especially because I’m at my computer all week,” she said.
She now employs six people full-time and also found love after her ill-fated attempts on The Bachelor.
“I really had to rebuild my life from scratch, but it’s better than ever,” she said.
Tatum has yet to re-enter the real estate market and says she’s still “a little scared” to do so after her disastrous first attempt.
It’s been two years since Tatum hit rock bottom, and she looks back on that time with bittersweet memories.
“I never thought I would spend my nights crying in my nephew’s arms, but I look back now and am so grateful to him. He was my greatest comfort,” she said.